Growth Strategy
Where your next $1M actually comes from — mapped against your crews, your market, and your margin. Prioritized, scheduled, and owned by names, not departments.
→ A 12-month growth plan your leads actually follow
FOR CONTRACTORS · MAINTENANCE · FACILITY & TRADES
You run the crews. We build the engine behind them.
Turnkey Consultancy partners with contractors, maintenance teams and facility-service companies to win better work, protect the margin, and build operations that hold up under growth. Measurable results inside 90 days — or we keep working until there are.
Currently onboarding 3 clients this quarter
CH. 01 THE RECEIPTS
Numbers we're willing
to be graded on.
Consulting earns trust the hard way: with outcomes. Here's the running score across every engagement since 2016.
+0%
Average pipeline growth across engagements, measured at month 12
$0M
Contract revenue influenced across client engagements since 2016
0%
Of clients renew or extend after their first engagement ends
0 days
Average time to the first measurable win — pipeline, margin, or both
▸ AUDITED QUARTERLY · THIRD-PARTY VERIFIED ON REQUEST
140+ OPERATORS ADVISED · 9 TRADE & SERVICE VERTICALS
OAKLINE MECHANICAL ✱ VERTEX FACILITIES ✱ BLUEPIPE MEP ✱ NORTHGATE PROPERTY ✱ IRONPEAK SERVICES ✱ CLEARWAY MAINTENANCE ✱ SUMMIT TRADE CO. ✱
CH. 02 WHAT WE DO
Six ways we turn the key.
Not a menu of deliverables — a set of levers. Every engagement pulls a different combination, in the order your business actually needs them.
Business Development
Stop depending on word-of-mouth and last year's bid list. We build the outreach cadence, targeting, and follow-up machine that feeds you qualified opportunities every month.
→ A pipeline that doesn't depend on the phone ringing
Sales Systems
Estimating cadence, follow-up discipline, proposals that sell themselves, and pricing you defend without flinching. The unglamorous machinery behind every signed contract.
→ 20–40% lift in close rate on existing leads
Operations Optimization
Scheduling, dispatch, crew utilization and project flow — tightened until margin stops leaking out of jobs you already won.
→ 5–9 points of recovered gross margin
Vendor & Partner Growth
Get on the right bid lists and stay there. We structure your GC, property-management and supplier relationships so recurring contract awards become the norm.
→ Repeat awards from your top 5 partners
Performance Advisory
KPI dashboards, weekly cadence, and an outside voice that holds the line. Decisions start coming from numbers, not gut feel at 6am.
→ An operating rhythm that runs without you in it
CH. 03 HOW IT WORKS
Four chapters.
One outcome: a business that compounds.
Every engagement runs like a production — with a script, a schedule, and a hard cut at the end of each act. No open-ended retainers hiding nowhere to be found.
01Weeks 0–2
Diagnose
We ride along with your crews, tear down your P&L job-by-job, and audit your pipeline end to end. We find where revenue leaks, where margin hides, and which "opportunities" are just noise.
- Field ride-alongs
- P&L teardown
- Pipeline audit
- Pricing forensics
02Weeks 2–4
Blueprint
A 90-day plan built from your numbers — targets, owners, and sequences agreed in a working session, not emailed as a 60-slide deck. You leave knowing exactly who does what by Friday.
- 90-day roadmap
- Target setting
- Owner assignment
- Quick-win list
03Weeks 4–12
Build
We implement beside your team — sales cadence, estimating flow, dispatch discipline, pricing guardrails. Not advice from the parking lot: we sit in the meetings until the machine runs.
- Sales cadence live
- CRM & follow-up
- Dispatch playbook
- Pricing guardrails
04Quarter 2+
Scale
Dashboards, weekly cadence, hiring plans, and a clean handover — so the gains outlive our invoice. We stay on a light-touch advisory only if the numbers say it's worth it.
- KPI dashboards
- Weekly cadence
- Hiring & structure
- Clean handover
CH. 04 PROOF
What happens when the
engine starts running.
CASE FILE 01 — HVAC / MECHANICAL
Regional HVAC contractor · 22 technicians
From "busy all year" to booked solid at the right price.
Great crews, chaotic estimating, and a maintenance-agreement offer nobody could explain. We rebuilt the quote-to-close sequence, restructured service pricing, and trained the office on follow-up. Nine months later the phone still rings — but now it rings for the work they actually want.
+61%service revenue / 9 mo
$2.4Mnew maintenance agreements
19→31%quote-to-close rate
CASE FILE 02 — FACILITY SERVICES
Commercial cleaning & facility firm · 140 staff
Keeping the contracts that matter — and charging for them.
Three Fortune-500 site contracts were up for re-bid and pricing hadn't been touched in four years. We rebuilt the account strategy, re-priced against true labor cost, and installed a cadence with every site manager. All three contracts renewed. Margin followed.
3/3key contracts retained
+9 ptsgross margin recovered
140jobs protected
CASE FILE 03 — GROUNDS & MAINTENANCE
Landscape & grounds maintenance group · 3 locations
Pipeline that outgrows the founder's calendar.
All business development ran through one person: the owner. We built a BD system around property-management partnerships, hired and coached a first sales lead, and set the cadence. The owner got 16 hours a week back — and the pipeline tripled anyway.
3.2×qualified pipeline
+2PM partners signed
−40%owner hours in the field
CH. 04B IN THEIR WORDS
Straight talk from operators.
They didn't hand us a binder. They sat in our dispatch meetings for a month and fixed the thing. Close rate went up before they even finished the engagement.
I've hired big-firm consultants twice before. This was the first time somebody asked to see our job-costing before their opinions. Everything after that landed.
Ninety days in, I stopped being the sales department, the estimator, and the complaint line. The system they built runs whether I'm on site or not.
20+ yrsin the field &
in the boardroom
in the boardroom
CH. 05 WHO WE ARE
Built by people who've worn the boots.
Turnkey was founded in 2016 by operators who got tired of watching great trade businesses die of bad math and worse follow-up. Between us: two decades running crews, estimating bids, chasing receivables — then a decade advising the companies we used to compete against.
That mix is the whole point. We speak fluent contractor and fluent strategy, and we translate between them daily. Contractor-first isn't a slogan — it's why our plans survive contact with a Monday morning.
- NO DECKSNo 80-page binders. Working sessions and working systems instead.
- NO BORROWED PLAYSNothing templated from another industry. Built from your numbers.
- NO PARKING-LOT ADVICEWe sit in dispatch, ride the routes, join the estimate reviews.
- NO VANITY METRICSWe report revenue, margin, and retention. Everything else is decoration.
EST. 2016140+ ENGAGEMENTS9 VERTICALSBOOTS ON EVERY SITE VISIT
— The Turnkey team, somewhere between the job site and the spreadsheet.
CH. 06 STRAIGHT ANSWERS
Asked on every first call.
If your question isn't here, it's a 20-minute call away.
Contractors, maintenance and facility-service companies, and trade businesses roughly between $1M and $50M in revenue — big enough that the founder can't be every department, small enough that changes can happen in weeks instead of years. If you run crews and you're ready to build the business around them, we're built for you.
Three ways. One: we've run field businesses, so our recommendations survive contact with reality. Two: we implement beside your team instead of emailing recommendations. Three: engagements are scoped to measurable outcomes — pipeline, margin, retention — with targets agreed before we start.
Most clients see a first measurable win — a pricing fix, a recovered account, a closed pipeline deal — within the first 31 days. Structural change (close rates, margin, recurring contracts) typically lands inside the 90-day build. If we haven't moved a real number by day 90, we keep working at our cost until we do.
Fixed-fee phases — Diagnose, Blueprint, Build — scoped after the first call, so there are no surprise invoices. Advisory continues month-to-month after that and can be cancelled with 30 days' notice. Every proposal shows the expected return against the fee before you sign anything.
Usually it's the opposite. Small teams get the highest leverage, because one fixed sales process or one pricing correction moves a meaningful share of revenue. We right-size everything: a five-person outfit doesn't get the same program as a 150-person firm.
Both, deliberately. Diagnostics and builds include on-site time — ride-alongs, dispatch mornings, estimate reviews. Ongoing cadence runs remote to keep your costs down. Wherever we are, the rule is the same: we're in the meetings where decisions actually get made.
CH. 07 THE NEXT STEP
Let's find
your leak.
Twenty minutes. No pitch, no deck. We'll ask about your numbers, tell you honestly where we'd start, and if we're not the right fit we'll say so on the call.
RESPONSE WITHIN 1 BUSINESS DAY
Received ✱
We'll reply within one business day with times and a short pre-call questionnaire. Talk soon.